Free Google Seminars / Webinars 2009

Google are offering free web seminars this month covering the following topics. More information can be found on Google Webinars page or on the Conversion Room blog. Training and discussion sessions are completely free and accessed from your computer.

Here are a few of the webinars which could help you further improve conversions on your website, to sign up click the headings to be taken to the official webinars registration pages.

Conversion Optimiser

For AdWords users who would like to learn how to get more conversions at a lower cost-per-conversion from AdWords search and content campaigns.

Save time and increase your online ROI with AdWords Conversion Optimiser! Join the product team for an overview of how Conversion Optimiser works and learn how you can get more conversions at a lower cost per conversion from your AdWords search and content campaigns. They’ll also have time to answer your questions in a Q&A session at the end.

Wednesday, February 11, 2009 7:00 am / Pacific Standard Time (GMT -08:00, San Francisco)

Google Analytics I

Aimed at AdWords users who are not currently using Google Analytics or users who are very new to the product.

This webinar will give you an introduction into Analytics and how you can use it to help your online business. It covers the creation of a new Analytics account, linking it to your AdWords account and how to install the Analytics code on your website so as to begin tracking visitor activity and to accurately track your conversions. This webinar would suit: AdWords users who are not currently using Google Analytics or users who are new to the product

Wednesday, February 18, 2009 7:00 am / Pacific Standard Time (GMT -08:00, San Francisco)

Google Analytics II

Aimed at users with more complex websites, such as subdomains or 3rd party shopping carts. Also recommended for those that have a familiarity with the product and would like learn more about advanced set ups.

Correct setup is essential to ensure that you are making decisions based on accurate data. This module will cover advanced implementation issues that will give you the confidence to make effective and rewarding choices on where to spend your marketing budget or how to optimize your site. This Webinar would suit: Users with more complex websites, such as subdomains or 3rd party shopping carts. Also recommended for those that have a familiarity with the product.

Wednesday, February 25, 2009 7:00 am / Pacific Standard Time (GMT -08:00, San Francisco)

Google Analytics III

Aimed at Advertisers who have already set up Google Analytics and are tracking data. Discover how to navigate reports and use Analytics data to optimise your AdWords account.

Understand your Analytics Reports and use them to identify areas of development for your AdWords Campaigns. Get insight into evaluating and interpreting data to identify focus points and optimise your AdWords performance. This Webinar would suit: Advertisers who have already set up Google Analytics and are tracking data.

Wednesday, March 4, 2009 7:00 am / Pacific Standard Time (GMT -08:00, San Francisco)

Website Optimiser

An introduction to Website Optimiser and website testing. This event is for users who are actively tracking their websites conversions and who are looking to make further site changes to improve conversion rates.

Thinking of changing round your site? With Google’s free Website Optimiser, you can test different lay-outs for key pages of your website, and measure exactly which one generates most sales or leads. The webinar will provide you with an introduction to Website Optimiser and website testing. A live setup demo will also be performed in order to provide you with the necessary information and resources to get testing yourself. This webinar would suit customers: who are actively tracking their websites conversions and who are looking to make further site changes to improve their conversion rates.

Wednesday, March 11, 2009 8:00 am / Pacific Daylight Time (GMT -07:00, San Francisco)

For more Google Webinars visit the official Webinars page.

Google Admits Manual Editing of Search Results

Google this week admitted that its employees have the ability to select what appears in its search results.Google has always claimed that its search results were chosen by a computer algorithm. The disclaimer lives on at Google News, where we are assured that:

“The selection and placement of stories on this page were determined automatically by a computer program.”

Google explained that its algorithm “relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. ”

This week Marissa Meyer explained that editorial judgments will play a key role in Google searches. A report by Tech Crunch proprietor Michael Arrington observed:

“Mayer also talked about Google’s use of user data created by actions on Wiki search to improve search results on Google in general. For now that data is not being used to change overall search results, she said. But in the future it’s likely Google will use the data to at least make obvious changes. An example is if “thousands of people” were to knock a search result off a search page, they’d be likely to make a change.”

With this in mind, how sure can the SEO industry be when battling for positions using tried and tested methodology, that a Google SERPS editor will not undo all their work for the sake of a clean, preferential top ten.

Google Chrome Web Browser Officially Released

Officially launched to day is the brand new web browser software from Google, namely Google Chrome!

This exciting new web browser not only looks neat, but works a wonder, having downloaded it just a few moments ago after eagerly awaiting it’s release so if you don’t have it installed get over to Google Chrome now to grab your copy!

Set to rival the most popular browsers Internet Explorer and Firefox, Google Chrome already has the following in place to make this an instant success, Good on ya Google!!!

Follow the link to download Google Chrome

Google Image PageRank for images named VisualRank

The International World Wide Web Conference in Beijing saw Google Research Engineers presenting a paper on PageRank for Google Images to improve search results for images available through Google Images.

Googles new system promises improved image results through the use or VisualRank, the benefits being a reduction of duplicate image content, image spam or inappropriate images.

Better start optimising your site images for this, I’ve heard many do already, though I’m unsure as to how much genuine traffic actually comes from Google Images, something to find out.

Best Advanced SEO Keyword Suggestion Tool

There are lots of key word suggestion tools online, but for your site to benefit you need one which uses data from the right sources, ie. where your traffic comes from. Until now I have relied solely on the AdWords Keyword Tool, as most optimisers do, but I’ve always thought that I might not be covering all the angles.

I now use a great keyword suggeestion tool which uses data from all of the best free search engine optimisation keyword suggestion tools online, found on the seobook website.

It checks all the top keyword resources in one easy click and displays results instantly, which you can then export as a .csv file, very handy indeed for managing larger seo projects.

Data is returned in an instant with a daily count of hits on that keyword from:

• WordTracker
• Google
• Yahoo!
• MSN
• Yahoo! Suggest
• KW Discovery
• Google Trends
• Google Traffic Estimator
• Google Suggest
• Google Synonym~
• AdWords Keyword Tool
• Quintura

And its completely free. Pretty amazing huh!

If you’re looking to optimise your website or create a killer adwords campaign, try out the best free search engine optimisation keyword suggestion tool, and find the most popular keywords for your niche.