Posted: December 22nd, 2008 | Author: Barrie Adams | Filed under: PPC | Tags: AdWords, campaign, PPC, ppc management | No Comments »
SeoMoz Associate member Tom_C has posted a useful list of Pay Per Click resources to aid your PPC management.
The list covers topics such as:
- Campaign Management
- PPC Tools
- Landing Page Advice
- Tips on Creating Headlines
- Maths
- Analytics
Among the list is an informative post for creating your PPC campaign from scratch, 10 worst adwrods campaign mistakes and tips to increase your CTR, to get you on your way to creating successful PPC campaigns.
Well worth bookmarking – Big list of PPC resources.
Posted: January 14th, 2008 | Author: Barrie Adams | Filed under: Google Adwords | Tags: AdWords, Adwords training, Analytics, campaign management strategies, Google, Google Advertising Professional, Introduction to Optimisation, MDS, Oneill Cooke, Optimisation Goals, Optimising for Content, Optimising Using Reports, Webinars | No Comments »
Google have just announced the Adwords Webinar schedule for 2008, which will run from 15th January 2008 through to 26th March 2008 and hosted by Oneill Cooke.
Here’s what Google say about it:
“The webinars are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup, bidding and campaign management strategies to understanding and using performance reports effectively.”
The Adwords webinars cover the following topics:
Introduction to Optimisation
Optimisation Goals
Optimising Using Reports
Optimising for Content
Account Navigation & Ad Unseen
Google Advertising Professional & My Client Centre
AdWords Editor 1
AdWords Editor II
MDS
Analytics Basic
Analytics – Goals & Filters
Analytics – Reports & Analysis of AdWords Data
This is a great opportunity for Adwords training, you simply need to register your name, email and Adwords client ID for inclusion.
For more info follow the link for Google Adwords Webinars 2008
